BFS CEO Bob Rowbotham Retires

BFS CEO Bob Rowbotham Retires

October 24, 2018

After four decades of service to helping athletes and coaches achieve their goals, Bob Rowbotham has stepped down as CEO of Bigger Faster Stronger.

Rowbotham joined BFS in the 70s, starting as a clinician and eventually taking over as president and later CEO. In those early years, strength coaching was not considered a profession and Rowbotham’s clinics were primarily directed to football players and throwers in track and field. As coaches and athletes discovered the value of the weight room, BFS’s audience grew to include athletes from all sports, including women.

As the popularity of BFS grew, Rowbotham focused his efforts on working closely with not just coaches and athletic directors, but also physical education teachers and coaches. He also expanded BFS's influence by working with state and national physical education organizations, such as SHAPE America. His goal was to unify both physical education and athletic departments to adhere to the same basic training philosophy to benefit all students. This unified approach to training has proven to be especially valuable in today’s world of ever-tightening school budgets.

Rowbotham’s retirement will be especially restful as his son John will taking over command of this great organization. Having been taught BFS from his father from Day 1 of his athletic career, John made the progression from athlete to BFS clinician to BFS President and now CEO. BFS is in good hands.

Watch this magazine for an in-depth tribute to Bob Rowbotham and his 40-year journey with BFS.


Bryan Pryor

Bryan Pryor said:

Wow! An end to an era. Bob, I’m going to miss you at the helm.

Bob Doyle

Bob Doyle said:

Thousands of players and coaches are better because of what you and the founding members of BFS created. Thank you so much for all you have done.

Ron Hamamoto

Ron Hamamoto said:

Congratulations Bob on your retirement. The coaches and players at Rancho Bernardo HS, Lincoln HS, and Monte Vista HS are better at what they do in their lives today because of you. You are always welcomed here in San Diego, if your travels take you here. You’re a true professional and friend that really helped my coaching career. Thank you!

John Pluta

John Pluta said:

Back in the late 1980’s Bob Rowbotham gave presented the first of several BFS Clinics at Norwich High School. He made a lasting imprint on our players and program. His son John later presented a Be an Eleven clinic. What a legacy. Thank you Bob and congratulations on a great and rewarding career!

Paul Herzog

Paul Herzog said:

Congratulations on your retirement Bob! Your support, generosity and encouragement were very much appreciated. You really helped a lot of coaches to help a lot of kids.

Dr. Donald Shrump Jr.

Dr. Donald Shrump Jr. said:

You have changed the lives of so many people! BFS will continue your legacy! Congrats on retirement!

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