Building Championship Programs Since 1976
Build a weight room that wins.
The room, the program, and the people — one partner for all three, behind 10,000+ school weight rooms.
01 · Consulting & DesignBuild the Room
Assess your space, design the room, and have the BFS team build it with you — free Report Card, $500 remote design, or an on-site consultation.
Plan Your Room
02 · ProgramsRun the Program
The BFS Total Program — proven workouts, readiness, and progressions that take athletes from day one to varsity strength.
Explore Programs
03 · CertificationDevelop the Leaders
Weight Room Safety Certification, clinics, and Be An 11 leadership — qualified, confident coaches running a safe room.
Get CertifiedNot sure where to start?
Grade your weight room in 60 seconds
Answer 11 quick questions about your space, equipment, and supervision — get a letter grade and the fixes that raise it. Free, no signup.
Report Card
Building or overhauling a room?
Build your weight room with John
Work with John side by side — he assesses what you have, designs what you need, and delivers the equipment, programming, and certification to make it safe and effective. Schools buy by PO; we quote the whole build.
John Rowbotham
CEO / President, BFS Inc.
WRSC · CSCS
Built for your program
Who are you building for?
The same system, tuned to how you buy and who you train.
High Schools
Safe, PO-friendly rooms for every sport and season.
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Colleges & Universities
Built for collegiate volume and performance staffs.
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Commercial Gyms
Gear and flooring that survive the busiest floors.
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Tactical & First Responders
Rugged rooms and readiness for the people who serve.
Explore →Trusted by
Build the Room
Outfit it with the right gear
1,500+ products from 21 trusted brands — racks, platforms, flooring, free weights, and conditioning. Buy what you need, or quote the whole room.
More Than Equipment.
Anyone can ship you a rack. BFS backs every order with the system behind it — the Total Program, weight room safety certification, character education, and coaching knowledge built since 1976.
Since 1976
Building champions
10,000+
Schools & teams equipped
1,500+
Products from 21 brands
198
Free magazine articles
From the archive — building champions since 1976.
Why BFS Works
The Proven System Trusted By Coaches
“This program is a ground roots to great experience for all schools to change the culture of hallways. The Be an 11 program, the goal setting programs, the fitness programs, all instill some consistency and abilities in the students that relate to changing the climate in our schools.”
Richard Henert
Athletic Director at Kingston High School